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Beer festival cools summer heat in Zhouzhuang


China has entered the hottest part of the year—known as sanfu in traditional Chinese culture—with temperatures regularly hitting the high thirties. But Zhouzhuang in Jiangsu province has found the perfect tonic to the sweltering weather by launching a summer beer festival.

An annual event in the picturesque eastern water town, the 2017 Zhouzhuang Beer Festival runs from July 15 to August 26 and features a dazzling array of beer-related activities.

Beer festival cools summer heat in Zhouzhuang

The 2017 Zhouzhuang Beer Festival is currently underway in Zhouzhuang, Jiangsu province. [Photo provided to chinadaily.com.cn]

1. Carton King Creativity Park

Carton King Creativity Park, a paper-themed tourist park in Zhouzhuang, will stage a big beer drinking contest during the festival.

Drinkers from all over the world will compete to down their way to glory, and a big cash prize, at the contest. The competition is open to anyone to enter, and there will also be chances to win souvenirs.

Beer festival cools summer heat in Zhouzhuang

The Carton King Creativity Park is lit up by a range of colorful light installations at night. [Photo provided to chinadaily.com.cn]

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